Steve Benson
After receiving his MBA from Stanford, Steven worked in Sales at IBM, HP and Google where he was in the enterprise sales group. He was Google Enterprise’s Top Sales Executive in 2009.
In 2012, Steven left the corporate world to start his own SaaS business Badger Maps, a route planner which helps Field Sales People be more successful.
Some of what we talked about:
- Started out by bootstrapping
- Use field sales people to expose businesses to the need for your product
- Naming a business – use nouns to help it stick
- Pick the holes in the market that are the softest
- Send salesmen to 20 calls a day
- Revenue growth kills all ills. Money needs to come in the door – he sold his product a year before it existed!
- His product BadgerMaps solves a bunch of desk work and busy work to optimize the sales person’s route
- The gas savings pays for the software (average 20% of miles)
- And much more!
Website URL: www.badgermapping.com
Twitter Handle: @BadgerMaps
Facebook Page: https://www.facebook.com/
Google+: https://plus.google.com/
For more information about the Princess Power Program or Chanson Water, visit Princess Power or Chanson Water USA. The lip color of the day was Cocoa and more information can be found here.
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