How To Finance Your Startup


Ian Atkins

Ian Atkins is an analyst and staff writer for Fit Small Business. He covers small business finance with a focus on traditional and alternative small business lending. Ian has over 9 years working in personal and small business finance.

Some of what we talked about:

  • Why start up loans are difficult to get from banks
  • SBA loans are a great option and are guaranteed by the government
  • Using some of your own funds
  • There are ways to rollover your 401K to fund a startup (non-Roth) this is called ROBS
  • Costs $5,000 to set up a ROBS account using a minimum of $50,000 of your retirement funds and requres a $100/month maintenance fee
  • ROBS is more affordable than penalties and fees on an early withdrawl
  • Funding with credit cards
  • Interest rates can be up to 30% with alternative financing
  • CDFI – small community lenders that receive funds from the government and lend in distressed areas (see his web site for a map)
  • Small business owners that don’t need a lot of capital
  • Personal loans through friends and family
  • You must pay interest on family loans or you can get hit with a gift tax
  • Crowdfunding – Kickstarter can be a great marketing tool but you must be ready to scale so that your idea is not stolen
  • Equity crowd funding
  • Ask people who they know
  • 7A term loan

Fit Small Business “Business Plan Scholarship” [http://fitsmallbusiness.com/learn-how-to-write-a-business-plan/] to college students from the very beginning of our company’s history. Our fall semester scholarship will accept submissions from August 1st – November 1st, with the winner being announced on November 15th.

Website URL: http://fitsmallbusiness.com/

Twitter Handle: @FitSmallBiz

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For more information about the Princess Power Program or Chanson Water, visit Princess Power or Chanson Water USA. For more information on the longlasting lipcolor, click here.

Crowdfunding Your Dream Business


Derek Miller

Derek Miller has built an digital entertainment company from 2 to 25 employees, raised over $4 million on Kickstarter, launched three seasons of a show with an NBCU affiliate, and increased profitability across every single aspect of his business. He has also managed international convention touring, merchandise, animation, contract negotiations, mediation, financial modeling, digital marketing, and web analytics.

Derek is the author of the upcoming book Six Figure Crowdfunding, featuring interviews with creators who have collectively raised over $20 million on Kickstarter and Indiegogo. He does limited crowdfunding consulting for early-stage startups wanting to raise capital without giving up equity or control and he’s been featured on crowdfunding podcasts (Crowdfunding Demystified, Crowdfunding Uncut) and has lectured at SMU for their entrepreneurship club on crowdfunding.

Additionally, he volunteers at UT Dallas and The Capacitor as a mentor for young entrepreneurs.

Some of what we talked about:

  • What is crowd funding?
  • 1-10 fail
  • Pull the campaign if it doesn’t fund 30% in 72 hours
  • Needs velocity
  • Connecting with people and helping them serve a need
  • Where do you get your news?
  • Ask for advice
  • Reverse asking for a favor
  • Test your message
  • Facebook ads are a great way to do AB testing with 5 ads to test demand and audience
  • Champaign mechanics
  • Messaging
  • Marketing
  • Fulfilling campaign
  • Stretch goals
  • Increase product offerings as you get close to your goal
  • Back end is an Excel spread sheet
  • Kikstarter – Indigogo
  • Go investigate on one of the funding sites
  • The importance of “story”
  • Stretch achievements
  • Selling a marketing experience
  • Fart Dad
  •  …And much more

FREE OFFER: Any listener who signs up for his email list will receive The Campaign Page Audit checklist that he himself uses to evaluate a campaign’s crowdfunding page, plus leaked chapters of his book prior to launch.

Website URL: www.sixfigurecrowdfunding.com

For more information about the Princess Power Program or Chanson Water, visit Princess Power or Chanson Water USA. The lip color of the day was Sassy Z and more information can be found here.