Elaine Heney
Elaine is an online entrepreneur from Ireland. Over the last 10 months she has started a new business selling print on demand t-shirts via Amazon’s newest platform, Merch By Amazon. In these 10 months she has sold over $120,000 worth of t-shirts, with profits of over $53,000 while travelling the world.
Elaine is a #1 best-selling business author, has been featured on the Huffington Post, has spoken at the Underground Online Conference in New Orleans and was a keynote speaker at the great British Business Show.
She also has her own podcast, the Merch Entrepreneur Podcast.
Some things we talked about:
- Started on Amazon FBA
- A Facebook friend told her about Amazon Print on Demand
- She uploads designs and works 1 hour a day
- She has a virtual assistant and uses Upwork to hire her designers
- Uses apps on her phone to design T-shirts
- Over is one of the names of an app
- She now has over 2,000 designs but started with 10, which is the minimum needed to apply
- Merch will not give you more space until you have sold ten shirts
- She works in three main fields:
- Seasonal: Easter, Fathers Day, Halloween, Christmas, etc.
- Evergreen: jobs, professions, family, sports, pets
- Trending Topics: What’s Hot
- She does nothing to market them, 100% are sold through organic traffic
- You set the price for your T-shirt
- $19.99 is recommended and you make $7.50
- uspto.gov is a site to search if there is a trademark in the category that you want to use
- People buy because of a slogan that resonates with them
- She also does two podcasts per week
- Join facebook groups merch by amazon and merch entrepreneur
- It only takes 60 seconds to apply, go to merch.amazon.com
- You don’t need to be a techie
- Elaine Googled how to make an app and started an app business
- Uses Amazon UK, Amazon Europe and Amazon USA
- Amazon pays one time per month
- No risk so sign up and start designing while waiting
- Join Facebook groups
- Money really starts rolling in when you have 500 designs
- Go to Merchresurch.com and type in any phrase-click go and you will see every T-shirt related to that phrase.
Website URL: merchentrepreneur.com
Podcast: Play in new window | Download
Subscribe: RSS
Angela J. Ford is the author of The Four Worlds Series and a digital marketing strategist.