Katelyn Bourgoin, Founder and CEO Squads

Katelyn Bourgoin gets shit done. As a serial entrepreneur, Forbes Influencer, and sought-after speaker, Katelyn is on a mission: to change the way women do business online.

After busting her ass for 5 years to build her first company—a marketing agency where she reeled in clients like Target and Holiday Inn—Katelyn did something surprising. She walked away from her safe, growing business to launch a high risk tech startup.

Several pivots later, Squads is a mastermind community for women entrepreneurs. Hailed as the “LinkedIn for women entrepreneurs” by Inc. Magazine, Katelyn pushes the limit, breaks the rules and dedicates every waking hour to empowering female entrepreneurs to build better businesses by working together.

• Here is some of what we talked about:
• • Women sell by helping
  • Upcoming changes in Social media
  • Content shock
  • Tells about a blog that showed their behind the scenes efforts to grow
  • What Conversation marketing is
• • Facebook groups- create value, be of service
  • Facebook ads offer the opportunity to message the business
  • Rapid integration
  • Live Streaming Video
  • What is the #1 problem you are trying to solve
  • The Ask Method – creates funnels
  • Talk to your customers to find out what needs you are meeting
  • Understand the customers pain points
  • Engineered referrals
  • Squads is a membership site for business women to work together
  • Sustainable business
  • Balance vs. 18 hour days
  • 5 minute journal
  • Cell phone off by 9 p.m.
  • Power in objectivity

For more information about the Princess Power Program or Chanson Water, visit Princess Power or Chanson Water USA.

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