Alina Adams
Alina Adams is the NYT best-selling author of soap-opera tie-ins, figure-skating mysteries and romance novels. She is the author of “Getting Into NYC Kindergarten” and “Getting Into NYC High-School.” Her podcast, “NYC School Secrets” helps parents learn all their options – and how to get them.
Some things we talked about:
- In NY, you must apply separately for public, private and gifted kindergarten.
- Should apply to 8-12 schools.
- Her book is electronic so she can update and provide links
- She promotes and monitizes through: Public Talks, Podcast, Private Consults and Books
- Was a published author before writing the school books
- She works full time at this and supports herself with it
- How she knew there was a need & capitalized on the need
- She gets book sales and coaching clients out of her talks
- How the podcast is just one piece of her marketing puzzle
- Began podcasting because she knew she could reach a larger audience than with her public speaking alone
- Her podcast is also a way to give out free information to people who can’t afford coaching
- People don’t value what they don’t pay for
- She has found that the more she charges, the more people value what she charges
- Rather than giving out free talks, she charges for tickets
- Promotes through social media
- Has a calculator on her website to figure out best day for a parent to take the test to get into school
- And much more
Website URL: www.NYCSChoolSecrets.com
Twitter Handle: @NYSchoolSecrets
Facebook Page: Alina Adams Media
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